Zijuka.com is owned and operated by Hijuka LLC. The Hijuka's core purpose is to help buyers and sellers of worldwide ethnic products to achieve their strategic objectives by providing, operating, and managing the platform with the aim of minimizing the challenge of selling and buying ethnic products (Food, Fashion, beauty, and hair care, music, and movie) due to: distance, size, funding, cost of business for the individual sellers.

The Hijuka value proposition is to use The Portal to network, promote, propagate, and globalize best-in-class worldwide ethnic products covering food, fashion, beauty and hair care, accessories, footwear, health, and wellness. This will be done by making good quality best in class ethnic products to be readily available to buyers and sellers irrespective of location and remoteness of abode with the option of products delivery to buyers and customers in their preferred locations.

The overall objective is to network the sellers to form a virtual superstore and promote, propagate, and globalize unique best-in-class worldwide ethnic products covering food, fashion, beauty and hair care, music, and home videos for movies.